Delayed due to COVID, but still completed in 2020, this event was no small task. One man dedicated 18-weeks of his life to run coast-to-coast in honor of Emery Smith and other children battling neuroblastoma. 

With the help of a customized streaming platform, we produced weekly live streams with the runner, guests, and sponsors to tell the story of each week of progress in miles and money raised.

When you're going coast-to-coast, the road is your billboard. We equipped a donated vehicle with a head-turning wrap complete with text to donate and QR codes to track the runner and his mission. 

The maps, the mile routes, the weekly sponsors and featured children all needed to be designed with flexibility in mind, allowing for real-time updates and nationwide sharing.

For the kids and families battling neuroblastoma, photos are not enough to tell the story. We produced and created several video shorts to bring their stories to life and highlight the need for support.

Doubling as a fundraising source, event shirts, stickers, and more were created to memorialize and promote the event and recognize sponsors